Embed links with URL-to-embed code tools
Turn URLs into embed-ready output with OpenGraph.io’s Embed tools. Generate native oEmbed responses, website embed code, media embeds, and rich fallback cards from links your users share.
Powering link previews, metadata extraction, embeds, screenshots, Markdown conversion, and URL intelligence workflows at scale.
Turn shared URLs into embeddable content
Link embedding is the process of taking a URL and turning it into content your app or website can display. Depending on the URL, that might mean native oEmbed data, embed HTML, a media embed, an iframe-based provider response, or a rich fallback card built from metadata and preview data.
Native embeds
Best when a provider supports oEmbed and returns structured embed data including the provider-generated output.
Embed code
Best when your workflow needs HTML that can be rendered inside a page, CMS, dashboard, or publishing tool.
Media embeds
Best for supported media URLs, videos, audio, posts, or other provider-backed content.
Fallback embed cards
Best when a URL does not support native oEmbed but still needs to display as something more useful than a plain link.
Link unfurling
Best when a pasted URL should expand into a richer card with title, image, description, and source context.
Website embeds
Best when you need to display linked webpages or articles as rich cards inside an app or website.
Choose the right embed workflow
OpenGraph.io’s Embed family helps you turn URLs into native embeds, oEmbed responses, and fallback link cards. The current Embed product is the oEmbed API.
Embed API
Send a URL and receive embeddable HTML. Native embeds for known providers, oEmbed discovery for pages that publish an endpoint, and a hosted fallback card for everything else.
View Embed APIoEmbed API
The same endpoint documented against the oEmbed 1.0 spec: provider coverage, discovery behavior, and parameter compatibility for migrating an existing oEmbed integration.
View oEmbed APIWebsite embed code
Use embed output to turn pasted URLs into richer cards or native embeds inside apps, CMS platforms, and dashboards.
View Embed APIGenerate embed-ready output from a URL
Instead of writing provider-specific embed logic for every URL type, OpenGraph.io helps turn URLs into embed-ready output. If native oEmbed data is available, use it. If not, generate a rich fallback card from the page’s metadata, image, title, description, and source.
- Generate embed output from a URL
- Use native oEmbed data when available
- Display fallback cards when native embeds are unavailable
- Support user-submitted links inside apps, CMS platforms, dashboards, and publishing tools
- Avoid maintaining provider-specific embed logic
- Create richer link experiences than plain URLs
<iframe src="https://…"
width="100%" height="200"
frameborder="0"></iframe>Embeds, link previews, and oEmbed solve different jobs
Not every URL display workflow needs the same output. Some products need native embeds. Some need fallback cards. Some need simple link previews. Others need metadata to build a custom UI. The right product depends on how you want the URL to appear.
Use the Embed API when…
You need embeddable HTML from arbitrary URLs and want native embeds, discovery, and fallback cards handled for you behind one call.
View Embed APIUse the oEmbed API docs when…
You are replacing an existing oEmbed integration and need spec-level detail on provider coverage, discovery, and parameter compatibility.
View oEmbed APIUse a link preview when…
You want a rich card with title, description, image, domain, and metadata, but do not need native embed behavior.
View Link Preview APIUse Open Graph metadata when…
You want the underlying title, description, image, and page metadata to build your own preview or embed experience.
View Link Preview APIUse fallback embed cards when…
A URL does not support oEmbed but still needs to display with useful context — title, image, description, and source.
View Embed APIEmbed links for apps, CMS platforms, dashboards, and user-generated content
Embeds help products turn pasted URLs into useful content experiences. Use OpenGraph.io when users, editors, customers, or internal teams share links that need to render cleanly inside your product.
User-generated content
Turn links submitted by users into native embeds or fallback cards inside your product.
CMS and publishing tools
Help editors embed articles, media, webpages, and social content without manual provider logic.
Internal dashboards
Display links as readable cards or embeds inside admin tools and internal systems.
Knowledge bases
Make referenced URLs easier to scan by showing titles, descriptions, images, and source context.
Community platforms
Render shared links as richer content instead of plain text URLs.
Product workflows
Use embed data in apps that need to display external URLs with context.
Embed is one part of complete URL intelligence
Embed helps you display the URL. Combine Embed with Preview, Extract, Capture, and Optimize when your workflow needs more than an embedded link.
Build complete link and embed workflows
Pair the oEmbed API with Preview, Extract, and Optimize tools for end-to-end URL intelligence across embeds, metadata, content, and visual capture.
FAQ
Start embedding links from URLs
Use OpenGraph.io to turn URLs into native oEmbed responses, website embed code, media embeds, and fallback link cards for apps, CMS platforms, dashboards, and user-generated content workflows.